Gmail has officially started to temporarily reject messages that fail their new authentication requirements.
The long-awaited day is upon us. Gmail has officially started to temporarily reject messages that fail their new authentication requirements. Gmail and Yahoo Mail have been preparing the email world for this day, and right on cue, it’s begun:
It has never been a more important time to authenticate your email. According to the new rules, today you will start to see temporary errors for unauthenticated mail. And starting in April, unauthenticated mail that does not pass DMARC will start to be rejected.
There is no need to get caught off guard by these rejections!
Our CTO, Seth Blank, has a long history of playing a critical and active role across the email ecosystem to drive new technology and change that raises the bar for everyone. He is Co-Chair of the IETF DMARC Working Group, Chair of the AuthIndicators (BIMI) Working Group, and has developed ARC, BIMI, DMARC 2.0, amongst others. With these new requirements, he has already been providing ecosystem and customer feedback directly to Google and Yahoo, helping to clarify guidance and ensure all senders are set up for success with the new rules.
Authentication matters, now more than ever, or the errors will flow. There are still many questions to be answered as these new requirements continue to roll out, but Valimail is committed to providing timely, accurate clarification to senders of all types.
In the meantime, if you want to protect your domain, sign up for our brand new product, Align, specifically created to help you meet the new email authentication requirements. It’s automated, simple, built for marketers, and priced to make it easy for companies of all sizes to meet the requirements.
Since its founding in 2015, Valimail has worked hard to provide automated email authentication solutions ranging from free to enterprise and FedRAMP, and we now have more than 38,000 customers protecting themselves with our industry-leading DMARC software. We’ve always believed that it’s in everyone’s interest to make sure your email domain isn’t spoofed and to thereby help to stamp out criminal abuse of your email and brand.
This isn’t just about protecting yourself – done right, email authentication protects partners, consumers, and anyone receiving email. If we can get to herd immunity (approximately 70% adoption of the largest senders), exact domain spoofing (the most pernicious) becomes economically uninteresting and criminals move on to other forms of phishing, spoofing, etc.
Valimail is here to help you. Ultimately, all mail sent to Gmail and Yahoo Mail must pass DMARC to be delivered. As the world’s leader in DMARC, we’ve got you covered.